Crossword: Book of The Month

After Taste by Namita Devidayal.

Rs 399/-

Book Summary of After Taste

Diwali 1984. Mummyji, the matriarch of a prosperous mithai business family, lies comatose in a Bombay hospital. Manipulative, determined, and seemingly invincible, Mummyji has held together her family through bribes of money, endless food, and adoration.

Surrounding her are her four children: the weak and ineffectual Rajan Papa who is desperately in need of cash; Sunny, the dynamic head of the business with an ugly marriage and a demanding mistress; Suman, the spoilt beauty of the family who is determined to get her hands on Mummyji’s best jewels; and Saroj, Suman’s unlucky sister, who has always lived in her shadow. Each one of them wants Mummyji to die.

Aftertaste tells the story of one business family and its bitter dynamics: of resentful bahus, emasculated sons, controlling mothers-in-law, and rapacious siblings. For at the heart of family lies money, not love. Full of rare period details and insights into the world of Baniya families, Aftertaste is worldly, astute, and utterly riveting.

Aftertaste tells the story of one business family and its bitter dynamics: of resentful bahus, emasculated sons, controlling mothers-in-law, and rapacious siblings. For at the heart of family lies money, not love. Full of rare period details and insights into the world of Baniya families, Aftertaste is worldly, astute, and utterly riveting.
About the Author
Namita Devidayal was born in 1968 and graduated from Princeton University. The Music Room, her first book, was a winner of the 2008 Vodafone Crossword Popular Book Award and was named an Outlook book of 2007. A journalist with The Times of India, Namita lives in Mumbai.

Non Fiction: Book of the Month

Tata: The Evolution of a Corporate Brand by Morgen Witzel

Rs 599/-

Book Summary

A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world’s first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand.   With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league.

But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world?  In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand.  Tata: The Evolution of a Corporate Brand  goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets.

Whether you’re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.