tag:blogger.com,1999:blog-6313887713206681271.post2940370608771091415..comments2024-03-27T09:02:41.442+05:30Comments on The Book Lovers: Review : TATA: The Evolution of a Corporate BrandPriyankahttp://www.blogger.com/profile/06624337933595810465noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6313887713206681271.post-82523379108762775602012-04-29T09:11:45.926+05:302012-04-29T09:11:45.926+05:30People in India don't recognise TATA because o...People in India don't recognise TATA because of TATA steel or TATA nano...but by TATA trucks. Almost all the truck you find here in india belongs to that company, but Mr. Witzel seems to have completely missed that point. I strongly feel that Mr Witzel has done immense amount of research for his book but he has neglected one aspect. And that aspect is talking to common man about brand TATA.Prankshttps://www.blogger.com/profile/11366321188780048910noreply@blogger.comtag:blogger.com,1999:blog-6313887713206681271.post-77350654775435211962010-08-30T09:57:26.353+05:302010-08-30T09:57:26.353+05:30I liked the book but would have wanted some more d...I liked the book but would have wanted some more depth in it.Anuhttps://www.blogger.com/profile/00314870895538293813noreply@blogger.com